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the service sets itself apart by focusing on low-stress dating scenarios with clear finish times. You're a professional working long hours and you don't want to date a colleague.
And as we've increasingly moved our lives online, digital dating's finally shed the stigma it once carried, leaving people free to meet others however they choose.
Julie Spira, dating expert and CEO of says it wasn't always so easy to meet people online.
You did not tell people you met your spouse, or partner, or even a date online." As we've changed, so has the online dating landscape.
In the years since their initial launches, the forefathers of dating sites have forged ahead on mobile while holding on to their desktop roots.