In general, the crowd favored Ok Cupid, which features wordy profiles that give users a better sense of individual personalities. Only about half of the women in the room had heard of Exton’s app.
No one had tried it, but everyone was excited by the prospect of a different type of dating app.
Robyn Exton wanted to help a gay girlfriend who had gone through a break-up get back on the market.
But Exton found that dating apps for lesbians were few and akin to Grindr, a service for gay men that is infamous for flings.
But the reality for many as we discovered was quite different. As time went by, more and more successful professional gay men began to approach us asking if we offered gay matchmaking in London.
As psychology is the basis of our business, it was important for us to really understand our gay male audience and the unique challenges that they face in seeking a life partner.
During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.
For Exton, one of the most challenging parts of creating Her was finding investors.
Others simply saw no need for the app because they had never considered lesbian dating as major problem to solve.
“We don’t have proof there’s a market,” Exton was told.
Angelique Naylor, an IT professional belonged in the part of the room that hadn’t heard about Exton’s dating app, but she’s irked by the current offerings on the market.
“Coffee Meets Bagel only allows you one match a day,” she said, mentioning one of the dating services.