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One section asked subjects to choose from a list of “dislikes”: “1. The batteries died on her tape recorder, so they made a date to finish the interview later that week, which turned into dinner for two.

The demolition of the Third Avenue Elevated subway line set off a building boom and a white-collar influx, most notably of young educated women who suddenly found themselves free of family, opprobrium, and, thanks to birth control, the problem of sexual consequence.

transferred the answers onto a computer punch card and fed the card into an I. In the beginning, was restricted to the Upper East Side, an early sexual-revolution testing ground.

Women were asked to look at a trio of sketches of men in various settings, and to say where they’d prefer to find their ideal man: in camp chopping wood, in a studio painting a canvas, or in a garage working a pillar drill. 1400 Series computer, which then spit out your matches: five blue cards, if you were a woman, or five pink ones, if you were a man.

A year later, Altfest and Ross had a prototype, which they called Project , an acronym for Technical Automated Compatibility Testing—New York City’s first computer-dating service. She was the station’s first female reporter, and she had chosen, as her début feature, a three-part story on how New York couples meet.

Each client paid five dollars and answered more than a hundred multiple-choice questions. (A previous installment had been about a singles bar—Maxwell’s Plum, on the Upper East Side, one of the first that so-called “respectable” single women could patronize on their own.) She had planned to interview Altfest, but he was out of the office, and she ended up talking to Ross.

Others choose for you; they bring five boxes of cereal to your door, ask you to select one, and then return to the warehouse with the four others. It is tempting to think of online dating as a sophisticated way to address the ancient and fundamental problem of sorting humans into pairs, except that the problem isn’t very old.

Civilization, in its various guises, had it pretty much worked out.

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Ross had hoped that The process of selecting and securing a partner, whether for conceiving and rearing children, or for enhancing one’s socioeconomic standing, or for attempting motel-room acrobatics, or merely for finding companionship in a cold and lonely universe, is as consequential as it can be inefficient or irresolute.

As much as it may have evolved, in the human animal, as a motivation system for mate-finding, it was rarely given great consideration in the final reckoning of conjugal choice.

The twentieth century reduced it all to smithereens.

The obvious advantage of online dating is that it provides a wider pool of possibility and choice.

In some respects, for the masses of grownups seeking mates, either for a night or for life, dating is an attempt to approximate the collegiate condition—that surfeit both of supply and demand, of information and authentication.

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