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User software that prevents Internet ads from being displayed.

Advertising that is downloaded to the users browser.

on the roof), (b) internally and attached to the TV set or (c) internally and built in to the TV set.

In some countries with large commercial MATV networks, MATV may be included under cable reception.

Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.

US term for dedicated 'public service' channels set aside by cable companies for non-discriminatory access to the network by the public, government agencies or educational institutions.

(1) Any form of Internet advertisement that is successfully served to a users browser. The total count of ad impressions denotes the number of responses from an ad delivery system to requests from user browsers, ideally recorded as late as possible in the delivery to the users browser in order to be closest to actual OTS (opportunity to see).

A basic distinction exists between requests that are server initiated and requests that are client initiated.

Recommended procedures for ad counting differ in either case.

The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia Anytime, anywhere at very high speeds. Percentage of homes out of the approached sample that is successfully recruited, installed and participates in the peoplemeter panel.

An organisation representing the interests of advertising agencies in the US. In the case of addresses taken from an establishment or other survey, the acceptance/installation rate is calculated by multiplying the acceptance/installation rate from the approached sample (or "recruitment pool") by the response rate to the survey from which the addresses were taken.

Volume of advertising to which viewers are exposed.

In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.

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