Shortly before the release of the first issue, Appleberg placed two “dummy ads” in the to get a sense of who her customers were likely to be.
The text of each was similar, though one claimed to be from a woman in her 20s, the other in her 40s.
Looking for love can be time-consuming and frustrating.
It was her first day, and she wore suede pants and a ribbed turtleneck.
At least at first.) But before was more intellectual, bookish, so I think there was this idea, that we would be somewhere in between.” One German-Israeli-American “executive” in his early 50s sought a woman who was “lively, buxom, flexible, non-intellectual.” That was their target audience.
was the first, and largest, “singles newspaper” in the city, and promised “real ads… real responses…” from “100’s of eligible singles.” A fresh romantic life could be yours for just 75 cents a copy.
Setting up your profile on takes less than 3 minutes.
People having unprotected sex, things that I did when I was in Europe …” Her dating life from that period found its way into the paper.A bad boyfriend, who gave her a Dandie Dinmont terrier as a Christmas present, is immortalized in print.“If your lover wants to buy you a pet, opt for a bathrobe instead—it will hardly become a bone of contention if and when your relationship winds down and out.” The man didn’t stick, but the dog, Elizabeth, did.She’s now on Nick, her fourth companion of the breed, who caterwauls with joy as he hears her climbing the stairs.