Dating most online popular services

To assess competition in the dating category, we looked at 312 top branded and non-branded keywords being sponsored by dating advertisers via U. Google desktop text ads from January through October 2016.According to Ad Gooroo data, the top-ranked site by spend was Inter Active Corp’s Match.com, which spent more than .7 million on the keyword group but, more importantly, drove more clicks than any other advertiser during the period—9.4 million at an average cost per click of

With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.For comparison, the second ranked advertiser, the reviews site Top10Best Dating Sites.com, spent nearly .6 million and generated just around 1.2 million clicks at an average CPC of .81.However, it may be more instructive to consider Match.com’s results in comparison with those of other dating brands in the ranking.About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista.In the fourth quarter of 2015, paid search spend in the dating category averaged .3 million per month, an 11% increase over the .8 million monthly average for the preceding 9 months of the year.

.61.Another notable aspect of the top 20 ranking of dating advertisers by paid search spend is the diversity of businesses/services represented.For example, there are a variety of online dating services in the ranking that are targeted toward specific demographics, such as Our and Single And Over50.com, which are both geared toward individuals over age 50, Mature Singles Only.com, targeted toward those over age 40, and Elite Singles.com, targeted toward professionals over age 30.In addition to more general sites like Dating.com, there are niche dating sites in the ranking, including Christian Mingle.com, which is what it sounds like, and BBPeople Meet.com, which caters to the “big, beautiful” community. Seeking offers to connect young women with wealthy older men and advertises itself as the “Official Sugar Daddy Dating Site”.There are two advertisers in the top 20 ranking that offer to help men in the U. Adult Friend and its site appear to both be focused more on casual encounters between adults, while Ashley (which made headlines in 2015 for the hacking of its users’ personal information) helps connect people for extramarital affairs.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.

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With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

For comparison, the second ranked advertiser, the reviews site Top10Best Dating Sites.com, spent nearly .6 million and generated just around 1.2 million clicks at an average CPC of .81.

However, it may be more instructive to consider Match.com’s results in comparison with those of other dating brands in the ranking.

About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista.

In the fourth quarter of 2015, paid search spend in the dating category averaged .3 million per month, an 11% increase over the .8 million monthly average for the preceding 9 months of the year.

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