Founded in 2003, boasts over 68 million registered members and more than five million users monthly.
It has become so successful digitally that it now also organizes big off-line blind-dating events across China.
According to Gong Haiyan, the biggest advantage of online dating is the massive number of potential candidates one is offered.
Nevertheless, in a virtual world where “Everybody is blundering about searching for eternal love in the quickest possible way, it's so absurd and yet so real,” as one Chinese netizen put it.
“China is going through the process of rapid urbanization in which the old channels of match-making no longer work for people who originally came from the countryside or small towns,” Gong Haiyan told Xinhua.
Gong is the founder of the most popular Chinese online dating platform, .
Not only do all the blind dating events we organize attract hundreds of enthusiastic participants in every town, the local governments are also very supportive.
And contrary to what many imagine, it's the women, and rather young women who have only just left college, who are most eager to sign up with these match-making services,” the website says.