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People tend to browse image-based web pages in a horizontal manner.

Banner blindness happens when your visitor subconsciously or consciously ignores a part of your webpage because it looks like advertising.

You should also remember the recency effect, which states that the last thing a person sees will stay on their minds longer.

Make sure to put some time into carefully crafting the endings of your pages.

Optimize the design of your website, so that your visitors could find what they are looking for (or what you want to sell the most) in an increasingly hasty world.

Several studies have found that the left side of the website gets a bigger part of your visitor’s attention. There are always exceptions, but keeping the left side in mind first is a good starting point.

A recent Caltech neuroscience study found out that at rapid decision speeds (when in a rush or when distracted), visual impact influences choices more than consumer preferences do.

Use subheadings, bullet points and paragraphs to make your content more readable.Heatmaps are roughly divided between mousetracking heatmaps and eyetracking heatmaps.The big majority of companies use mousetracking heatmaps because of it’s price effectiveness.Notice the last element on your page In the same study, the viewing time increased significantly at the very bottom of the webpage, which means that visitor’s attention goes up again in the bottom of the page.Inserting a good call-to-action or relevant content to the end of the webpage can drive up conversions.

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